“I have purchased approximately 6 leads. I have closed 3 of them, and have a 4th close to closing! A fantastic return on investment! Because of your leads, I have increased my goals for 2002. (So keep 'em coming!)”
Verbatim comments from a sales person with one of our PEO Members.
More than an effective marketing partner, PEO7.com could be the missing link between you and your next sale. When you become one of our PEO (professional employer organization) Members, you can take advantage of our daily-generated leads and many other benefits. We go to great lengths to educate companies about the many benefits of employee leasing and then encourage them to consider employee leasing and fill out a Pricing Request. After verifying the contact information, we then offer these leads to our PEO Members.
Become a PEO Member and take advantage of our leads. The registration fee is a mere $25. You will not pay any other fees unless we award you a lead and you close it. You may pay your account set up fee with a credit card, or you may request the system to email you an invoice, and you can print the invoice and pay it.
The following links will answer all your questions about our services.
- Introduction
- Our Mission
Our primary objective is to educate American companies about the compelling benefits of employee leasing, to generate leads from these companies, and to pass those leads to our PEO Members. Our ultimate goal is foster growth in the PEO industry. - Our Philosophy
We believe that hiring a PEO is like hiring an accountant. While everyone can do their own accounting, the vast majority does not. Similarly, everyone can do his or her own employee management, but no one should. It is our belief that no company can manage its employees as efficiently as a PEO can regardless of the company’s number of employees or payroll size. - Independence of PEO7.com
From the very start, we have had partnership offers from nearly every major PEO nationwide. We have rejected partnerships with all these companies. PEO7.com must remain independent so that we may offer a chance to all PEO’s, regardless of size, to participate in the growth of the PEO industry. We believe that our independence combined with our aggressive marketing tools will attract more leads than the whole industry can handle. - Integrity of the System
The cornerstone of our increasing success and strength exists in the power of the numbers we represent. We want our PEO Members to include every player in the industry, regardless of size. Thus, the collective integrity of the PEO Members will form the unshakeable foundation of our system. All PEO’s are expected to follow the rules set out by PEO7.com. By joining PEO7.com, it is assumed that each member will always be true about every representation that member makes. If we determine a PEO is not being truthful, it will be permanently barred from the network. - Confidentiality of the Data
PEO’s must keep the data regarding leads and related contact information confidential. The lead and related contact information may only be used to offer PEO services to the client company. A PEO may not use the information to offer any other services. A PEO may share the data with its employees for the purpose of closing the lead. It may not share the data with anyone outside its organization. If, after a PEO has acquired the contact information from a lead, it determines that it will not be able to provide PEO services to that prospective client, it must immediately file a report with PEO7.com and inform us of this determination.
- How Do We Attract Leads
- Traditional Marketing Tools
Our traditional marketing tools currently entail calling companies and asking them for their fax or email addresses. Additionally, we will soon be advertising on national TV promoting the PEO industry. - Internet Marketing Tools
Our website, www.PEO7.com, is on the top ranking for searches of PEO and related terms in every major search engine in the US including Yahoo, Google, FindSmart, MSN, AltaVista, and many more. We also generate email broadcasts containing our Reducing Employer Liability Newsletter. - Reducing Employer Liability Newsletter
Our Reducing Employer Liability Newsletter is intended to inform American companies about the many liabilities they encounter when they hire an employee and how a PEO may reduce or eliminate that liability. The newsletter is published once a month and is sent to thousands of email addresses in our database.
The purpose of the newsletter is to motivate the recipient to use PEO services for his or her company. The newsletter suggests specific PEO services to reduce or eliminate the liability featured in each issue and offers practical advice on how to manage that liability. The newsletter also contains a message aimed toward the PEO industry with advice on how to manage that liability.
The recipients of the newsletter are companies that leave their email address on our website, as well as those we find through our efforts. We are currently adding over 5,000 new records to our newsletter subscription each day.
- Our Call Center
We have set up a call center with about 200 employees who are all college educated and are paid a salary for their work. We have developed a list of approximately 80,000 keywords. Each staff member is assigned certain keywords. The call center personnel search the web for those keywords and add a record for the company in our database if the company has at least all of the following info: name, address, phone, and fax or email.
If the company does not have a fax or email address, we then make an attempt to get that information. Our call center representatives call companies in the US between 8:00 am and 4:00 pm in all time zones and attempt to obtain the email or fax number of the official that makes personnel decisions. If we can’t get either email or fax number, we abandon the record. These fax and email addresses are then added to our newsletter subscription. We expect to add 10,000 new records per day before the end of the year.
- Managing the Leads
- Our Lead Management Process
When a lead comes in, an account executive at PEO7.com contacts the client company and prepares as much information as possible to assist a PEO in closing the deal. If the company is merely curious about employee leasing, we give them additional information, but do not pass on the company as a lead until they are ready. We simply maintain that our PEO Members are too busy to speak to companies who are not ready to buy.
If the prospective client is ready to consider PEO services seriously, we consult with the client to decide how many PEO's should be involved. At present, we believe and recommend that this number is ideally two or three, but may be modified in the future. Throughout this process we remain in contact with the client. If necessary, we may set strict lead dates to encourage the prospective client company to make a timely decision.
- Our Open Dialogue Policy
We encourage the client companies to be open with our PEO Members. Initially, we ascertain if the company has dealings with other PEO’s and offer this information to our Platinum PEO Members. We also ask the client companies to be open about their decision to buy, postpone, or close with another PEO. The main goal is to avoid wasting everyone’s time. - Our Goal When Managing Leads
Our sole goal when managing leads is to facilitate an environment where the lead can be closed as quickly as possible. Our interest is perfectly aligned with our PEO Members in this manner, as we share this mutual goal.
- Our Distribution Challenge
When we receive a lead, we encounter one of two scenarios. In scenario one, the lead is generated and the client wants to see 3 or 4 PEOs. We place the lead in your Request Free RFP folder and about 3 or 4 PEOs request it. Here we have no difficulty awarding the lead because this particular lead is small or is considered a high risk, making it less desirable.
In the second scenario the client still wants to see 3 or 4 PEOs, but more than 3 or 4 PEOs request it. The system must then decide how to eliminate one or more PEOs and award it to only those 3 or 4. The system has been designed to analyze these PEOs according to logical, predetermined elements as applied to our Platinum PEO Members. This conflict occurs when the lead is large in volume and is considered to be a lower risk category such as office jobs.
In order to keep our organization independent and impartial, we have designed our system to award leads in a logical, analytical manner, completely free of human partiality. The system considers several complex, specific factors to rank the PEOs that have requested a particular lead. The system ranks all PEOs in an analytical order based on those factors and then automatically awards the leads to the top 3 or 4 candidates.
Our system makes this decision free from any human interference. We believe that the involvement of any human may favor a PEO for subjective reasons beyond those contemplated for the success of the PEO industry and principles of this organization.
- Our Membership Plans:
- Our Regular PEO Member Plan
Our membership starts with a Membership at American Association of Employee Leasing Companies at www.employee-leasing.org. To be a member of PEO7, you must be a member of American Association of Employee Leasing Companies. If you are already a member, please fill out this
http://www.peo7.com/peo7/peoregister.asp?idx=4
If you are not a member of American Association of Employee Leasing Services, you can become a member by filling out this form:
http://www.employee-leasing.org/register.aspx
- Our Platinum PEO Plan
We offer our more desirable leads to our Platinum PEO Members. Platinum PEO Members receive the leads without any up-front cost and, in lieu of paying a one-time fee when they close the leads, pay a residual monthly commission for as long as they service the client. - How to Become a Platinum PEO Member
Platinum Membership starts with Standard Membership which requires membership at American Association of Employee Leasing Services. To be a member of PEO7, you must be a member of American Association of Employee Leasing Companies. If you are already a member, please fill out this form:
http://www.peo7.com/peo7/peoregister.asp?idx=4
If you are not a member of American Association of Employee Leasing Services, you can become a member by filling out this form:
http://www.employee-leasing.org/register.aspx
- Advantages of Platinum PEO Plan
Our more desirable leads are initially made available to our Platinum PEO Members only. Only if an insufficient number of Platinum PEO Members are interested in these leads do we offer them to our Regular PEO Members. Under our Platinum PEO plan, Platinum PEO Members can request the contact information with respect to any of these leads. The leads and related contact information are provided subject to no upfront fees. If the lead is closed, the Platinum PEO Member who closed the lead pays a residual commission that is based on the total annual payroll of all the leads closed by that Platinum PEO Member that were acquired in this manner. The residual commission applies as long as the Platinum PEO Member maintains a relationship with the client, whether or not the Platinum PEO Member continues its relationship with us. The table of commissions is displayed below.
- Schedule of Residual Commissions
- Mechanics of Offering a Lead to Our Platinum PEO’s
When a lead comes in, a PEO7.com account executive contacts the client company and prepares as much information as possible to assist a PEO in closing the deal. We then consult with the client to decide how many PEO’s should be referred to the lead. As noted above, this number is ideally 2 or 3¸ but that may change in the future.
The administrator then makes the lead available for requests via our website. The lead and some minimal data are placed in the Request Free lead folder of each Platinum PEO Member whose PEO Parameters meet the criteria for the lead. Each Platinum PEO Member that receives a lead in this manner may then visit its Request Free lead folder and request the full contact information. The deadline for each lead is specified within the available data and the Platinum PEO Member must adhere to the deadline for its request to be considered.
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Ranking of Platinum PEO for the Purpose of Awarding Full Contact Information
Whenever there are more Platinum PEO Members requesting the lead contact information than the number of Platinum PEO Members we have determined to offer it to, the system ranks the Platinum PEO Members to assist the account executive in determining whom to award that information to. The system ranks those Platinum PEO Members that have requested the contact information based on the following four factors, assigning a number between 1 and 7 in each category.
This means that a PEO may have a total of 4 at the minimum or 28 at the maximun. Here are the four factors:
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- Distance:
The system arranges all Platinum PEO Members by distance from the client company. The system assigns a 7 to the closest Platinum PEO Member and a 1 to the farthest Platinum PEO Member. All Platinum PEO Members will get a 1 through 7 in this category. The distance category is intended to give preference to local Platinum PEO Members.
- Residual Commission Paid:
The system will look at the residual commissions a Platinum PEO Member has paid and divide it by the total residual commissions all Platinum PEO Members have paid. The Platinum PEO Member with the highest ratio gets a 7. The lowest ratio will receive a 1. If a Platinum PEO Member has not paid any residual commissions, it will get a 1. This category favors those Platinum PEO Members who pay the highest commissions.
- Number of Closed Leads:
The system will look at the number of leads closed as a ratio of number of leads awarded. The Platinum PEO Member with the highest ratio will get a 7. Those with the lowest ratio will get a 1. We start each new Platinum PEO Member with one lead awarded and closed. This category favors those Platinum PEO Members who most frequently close leads. At the same time, it brings to the top a PEO who is not scoring well in other categories and has not received any leads in a given period.
As a Platinum PEO Member receives more and more leads, the denominator will increase and it will start scoring less in this category. If it closes a lead, the ratio, and thus the score, will improve. This category is intended to recycle all Platinum PEO Members, enabling those who may not have received leads otherwise to be awarded those leads. Due to the large number of leads, it rarely happens that a Platinum PEO Member is not awarded at least one lead contact information in a given period at least as a result of this category.
- Inbound Link:
Here the system looks to see if the PEO is offering an inbound link from the PEO's website to PEO7.com. If such a link exists, the system assigns a 7. Absent such link, the system assigns a 1. We require such link from the PEO website to increase our link popularity. This has caused PEO7 to be ranked very high in the search engines. When our names comes up, it is like the name of our Platinum Members is coming up, because they are getting the leads.
- Awarded Contact Information
We award contact information according to the set schedule specified in the lead. If a Platinum PEO Member is awarded contact information with respect to a lead, it may enter its Awarded leads folder and contact the client. If the Platinum PEO Member determines that this is not the kind of company it can provide PEO service to, it must inform PEO7.com about its decision not to pursue that lead. Platinum PEO Members will pay PEO7.com a residual commission with respect to all clients whose full contact information is placed in their Awarded lead Folders that they close at any time within five years after it is placed in the folder.
- Closed Leads
Once a Platinum PEO closes a lead, it must mark the lead in its Awarded leads folder as closed. The system then moves the lead from its Awarded leads folder to its Closed lead folder. The system will invoice each Platinum PEO Member for the residual commission for all leads in its Closed leads folder. Invoices are generated via email once a month. A Platinum PEO Member may print the email and pay it by check. All payments are due within 30 days from the date generated.
- Protections Offered When a Lead is Closed
The contact information is removed from the PEO7 system once that lead is closed by a Platinum PEO Member, although all leads closed by Regular PEO Members remain in our system Thus, no other PEO Member may contact a lead closed by a Platinum PEO Member through the PEO7 system. If the company generates a new lead, the system will flag it and the account executive will get involved to find out why the client wants to leave its existing Platinum PEO Member. PEO7 encourages all clients to consult with their Platinum PEO Members to remedy any problem. Only if the client insists will we allow a new lead to be generated.
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